Auto Sales Branding

By allowing customers to shop through their online portfolios and have Tori and Jeff Autos deliver the vehicle to where they live, they are creating a sense of

nostalgic customer service that was present during the time of full service gas stations of the 1950’s and ‘60’s.

This visual vernacular of service stations, old gasoline signage and mechanics also plays tribute to the rural, hard working people that Tori and Jeff Autos caters to when delivering autos to these areas.

Bold, sans-serif typefaces were chosen to connect with the existing branding on their website, but with a new layout for the word AUTOS that creates a fresh concept that will translate well into advertising, print materials and merchandise.

Primary colours were chosen to keep similarity with the existing branding, however the colours were adjusted for a cleaner, fresher approach that will brighten up their online presence and printed materials.

Patterns and shapes have been inspired by old road sign shapes and using the halftone texture to create shadows. The secondary mark uses the Autos typeface to inspire a monogram of the TJ initials within a map pin point shape. This emphasizes the concept that they will go anywhere for their customers.

Client: Tori & Jeff Auto