Physiotherapy Branding

Physiotherapy clinic branding generally have a strong overall use of a body graphic within their branding and for good reason. It is immediately recognized as a form of physical therapy, much like seeing an airplane sign tells the viewer that you’re close to the airport. It’s for this reason that the body symbol has been used within the concept, while using a modern approach, clean colour palette and contemporary font choice.

The primary logo has been developed with an illustrative monogram incorporating “SHP” to create a body figure that evokes motion and vitality. The bolder word “Physiotherapy” has emphasizes the clinic’s focus for better recognition on signage and marketing materials. The secondary symbol uses an organic, fluid circle to encompass the SHP symbol.

Client: Silver Heights Physiotherapy